Factors Affecting Photovoltaic Solar Technology Usage Intention among Households in Malaysia: Model Integration and Empirical Validation

The objective of this research is to identify the antecedents affecting behavioural intentions local housing residences in using photovoltaic (PV) solar technology their houses. An integrated model intention use PV tested research. This study combined theory reason action (TRA), acceptance (TAM), planned behaviour (TPB) and diffusion innovation (DOI) theory. Additional factors, including cost, awareness, government initiatives, are also included model. proposed findings based on empirical data from a sample 382 Malaysia. postulates that intent predicted by trialability, compatibility, perceived ease use, relative advantage, observability, control, attitude, subjective norms, level awareness towards technology. achieves 54% variance explained for usage among suggest an technology, which can assist stakeholders planning, evaluating, executing